The agency has been briefed to work with the restaurant's in-house team to develop an integrated PR plan that supports its marketing and comms initiatives.

The team will highlight the restaurant's innovative cuisine and relaxed setting, targeting a wide range of media from lifestyle to luxury press.

The account will be led by The Communications Store's senior account director Fiona Hemming, supported by junior account manager Jessica Grimshaw and account executive Jessica Wong.

Tom Konig-Oppenheimer, owner and director of The Communications Store, said: "We have always been big fans of Tom and of the Tom Aikens brands. More than just a chef who is renowned for his innovative style and creative interpretation of modern French cuisine, the possibilities to define a truly global presence for all Tom Aikens enterprises is vast."