A recent PR Week piece entitled, "Recruitment consultants find digital skills in short supply within PR industry," has highlighted again the percieved disconnect between traditional PR and the digital skills needed to operate in the 'new' social world. 

The clients we work with in social media absolutely buck this supposed trend so it seems that it is just taking a while to filter through the whole industry.  The piece is good feedback, however, on the areas that are lacking. 

Metrica will be at the Social Media World Forum talking about these very things.  Be great to see some of you there.