I'm in San Diego over the weekend for the 2009 PRSA International Conference - the largest international PR gathering in the world. Many of the thought leaders of our industry our here to share their thoughts on the future of communications, to teach, to learn and of course to network.
The networking began in earnest last night with a tweetup named in honour of surely one of the world of PR's leading networked communicators Shonali Burke. Shonali used to run the PR for the ASPCA, the USA's equivalent of Britain's RSPCA where her leadership and forward thinking on the importance of measuring public relations won her many accolades.
Shonali now runs her own consultancy in Washington DC and counts among her clients the Christopher and Dana Reeve Foundation. #shonalitweetup allowed me a great opportunity to chat to some fascinating people also attending the conference.
Well worth following on twitter and in attendance last night were:
and many, many more. Log in to Twitter and seach for the #shonalitweetup to see who else was there.
The conference gets under way in earnest today with a keynote speech from Arianna Huffington, founder of the Huffington Post. The Huffington Post is firmly in the firing line of traditional media owners like Rupert Murdoch who consider that it is plagarising their premium content. Her comments and views on these issues and the future of our industry are bound to be interesting.
I'll be hoping to update via our blog, but for real time updates form the conference, follow it's hash tag on twitter #prsa09. If you would like to follow my time here with a focus on PR measurement and the future of PR generally, then please follow me too @richardbagnall for my personal updates.
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