Pew Study: Newspapers are no longer primary news source

by Thane 1/19/2009 10:05:00 AM

A recent Pew Research Center for The People & The Press survey of US adults indicates what we all see in ourselves and our media habits... as our thumbs develop calluses from our cellpmobile phones.  Acccording to Pew, 40 percent of Americans obtain their national and international news from the Internet.  The Internet as a news source has surged 16 percent from 2007 - 2008 alone.  For adults younger than 30 years, 59% of them source their news online, the same percentage as for television.  This is a massive shift in a year, since in 2007, 34% of those under 30 sourced their news online and 68% sourced their news from television.  Cell phones/mobiles are mainstreaming our news, as the BBC's Richard Titus mentions in his blog. 

Such figures below also provide more for those such as Roy Greenslade who challenge traditional media to engage differently with the 'restless remote' generation.  In 2010, what do you think the below  BBC (2008) diagram will look like?  Will newspapers have healthier business models through new forms of engagement, content and conversations?  Or, will we, as newspaper audiences, be on the receiving end of lowered credibility and innovation due to commercial pressures and rising cover prices?   How, and to what extent, will the social fabric of our personal consumption of news shift further as print-centric newspapers lose their traction in our daily lives? 

As the BBC diagram reveals, newspapers are not very visible in this survey of how Britons use on-demand media in their daily lives.  Newspapers need to quickly insert themselves into the social fabrics of our lives in new ways and leverage their historical role in how we learn about ourselves, our institutions and the world.   How do you think newspapers can play a more constant news intake role than just in the morning, as noted in the below diagram?

Source: http://www.bbc.co.uk/blogs/bbcinternet/img/BBCUXD_user_ecosystem04.jpg

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