There's a new online publication on your virtual newsstand. Catch Magazine is being billed as the "Official Journal of Fly Fishing Photography and Film".  It is visually stunning, and will find traction with passionate anglers and photographers (with broadband).  Efforts to ‘hook’ readers can now be done through new tools such as PitchEngine, a social media web app currently in beta version gaining ground with PR practitioners.  

An invitation to preview Catch got me thinking.  What are the new do’s and don’ts of launching such high-definition online publications?  In your opinion, what 'old school' media metrics can be applied to such virtual publications?   Will such new social media web apps as PitchEngine provide positive bottom line results for the advertisers and creators?   In short, what are the best practices for Catch to outswim competitors and quickly gain a relevant broadband audience?