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About Measurement Matters

A blog about media analysis & evaluation, PR planning, PR measurement and marketing measurement in general.

Our 5 latest tweets:

Lord Ashcroft, BBC News and Metrica: When I'm not doing my day job as part of Metrica's social media team I blog ... http://bit.ly/9SLFgt
Is the BBC's strategy Review significant?: This week the BBC announced the results of its Strategy Review, with th... http://bit.ly/9oJ6Ry
Social media strategies, implementation and measurement: The video below is a great (and short) interview from the... http://bit.ly/9e5XH3
RT based on @shonali - Remember #measurePR is 12-1 pm ET / 5-6 pm UK time tomw, special guest is Metrica's @richardbagnall
What makes people share news?: The socialisation of media made sharing online news secondnature. Some items go vir... http://bit.ly/9Ofo0J

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Recent posts

Lord Ashcroft, BBC News and MetricaComments: 1
Is the BBC's strategy Review significant?Comments: 0
Social media strategies, implementation and measurementComments: 0
What makes people share news?Comments: 0
Something for nothing? The London Evening Standard to begin charging againComments: 0
It's a newspaper, Jim, but not as we know itComments: 0
Is print media the best resource for reaching your key audience?Comments: 1
Digital skills lacking in PR industry?Comments: 1

Recent comments

Lord Ashcroft, BBC News and Metrica (1)
Brendan Cooper wrote: Very impressive! You have a seat at the big table!… [More]
Metrica Insights: Money, money, money (3)
Kristin Wadge wrote: Thanks for the comments. I've updated the post wit… [More]
Metrica Insights: Money, money, money (3)
ritornatoPR wrote: So, that means 48% are spending 6%+? Would have b… [More]
Metrica Insights: Money, money, money (3)
Tom Watson wrote: My research on PR spending in the UK and other cou… [More]
PRSA 2009 off to a great start (2)
Alecia O'Brien wrote: Hi Richard, Thrilled to hear PRSA is going wel… [More]
PRSA 2009 off to a great start (2)
Shonali Burke, ABC wrote: Thanks so much for your kind words, Richard, and I… [More]
Love or hate this social media marketing approach? (3)
Jason wrote: I was thinking about that myself. One of the bl… [More]
Love or hate this social media marketing approach? (3)
Richard Bagnall wrote: Hi Kelly, I suspect you're right! Have you seen … [More]
Love or hate this social media marketing approach? (3)
Kelly Rusk wrote: I wonder if it was actually a planned publicity st… [More]
Does The Sun lead or follow? (2)
Tim wrote: Thanks Richard. I was interested to hear Kavanagh … [More]

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