Gorkana Group

The Wild Game Co: a refreshingly simple social media strategy

How does your mouth react when someone says ‘venison’? Mine starts to drool ever-so-slightly. But for many, the word evokes notions of ‘gamey-ness’, ‘overly rich’ or even ‘dry’. That’s exactly what Wild Game Co is out to correct. Following my #foodporn post last week, I met up with the founder of Wild Game Co, Andy…

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The PR and Social Media Cheat Sheet #92

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from this week. Facebook and Twitter had our attention, with new features to benefit brands: In Facebook news, the social network has integrated clickable hashtags, opening up…

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We Did It! Gorkana Group Wins Four AMEC Awards

If you read our Cheat Sheet on Friday, you will know that on Thursday evening Gorkana Group with its clients scooped four awards at the annual AMEC Awards in Madrid. We may be back to the obligatory British cloudy summer now but spirits are still high at Gorkana Group headquarters. The awards, part of AMEC’s…

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The PR and Social Media Cheat Sheet #091

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The theme for this week’s Cheat Sheet is ‘Best practice’, inspired by conversations emanating from AMEC – the superbowl of PR measurement happening…

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#foodporn in my feed

In my opinion, one of the best things about working in the centre of London is the street market rush around 12:30 from Monday to Friday. Over the last few years, London has seen a surge in passion for ‘upmarket’ street food, and its inhabitants have become spoilt for choice – indeed, the Friday ritual…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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