In 2000 Metrica launched its unique PR planning tool, ConsumerPulse, to help PR practitioners more precisely target audiences. Based on the results of a regular omnibus survey of 12,000 people representative of the UK population (a US version is in development), ConsumerPulse contains information on all aspects of consumer lifestyles, including:

• Media consumption
• Leisure activities
• Sports
• FMCG / food & drink consumption
• Shopping habits
• Financial situation and purchases
• Computing, internet, mobile phone usage
• Transport
• Family situation
• Socio-economic / regional breakdown

The simple user interface means information can be combined to create highly sophisticated audience profiles, enabling PR activity to be planned with confidence, saving valuable time and resource in the process.

Speak to one of our consultants today to find out what everyone else is talking about.