The video below is a great (and short) interview from the excellent MyRagan (an online PR community generated by Ragan Communications, a US based PR consultancy). It features Adam Brown, Coca-Cola's Group Director of Digital Communications, discussing the PR strategy and benefits of 'Expedition 206' - Coke sending three of their brand advocates to all 206 countries in the world where their product is for sale. Watch it in the video clip below, or if you are reading this update via email, then head over to MyRagan's website directly to view.

It doesn't discuss the PR measurement side of the activity in much detail however. That's where maybe the PR community and I can help tomorrow (Tuesday). I will be the guest of Shonali Burke answering questions on all things relevant to PR measurement in both the traditional and new media. Fittingly I will be doing this via a Twitter chat. Shonali's #measurepr has grown to be a tremendous success with regular chats on alternate Tuesdays. Previous guests have included the excellent Sean Williams of CommAmmo and the indomitable Katie Paine of KDPaine and Partners.  

Shonali's 'Measure PR' twitter chats are always entertaining and well attended. The event should attract many leading lights from social media PR from across the globe so if you're looking for an international perspective on the latest PR measurement issues and trends, why not join us on Twitter at 5-6pm GMT (12-1pm Eastern Time, 9-10am Pacific Time).  Be sure to follow along in realtime either in MyMetrica, Tweetdeck or Tweetgrid and don't be shy, join the conversation  

Finally, if you would like to direct message me, please be sure to follow me first - find me on twitter at @richardbagnall.

I hope to see you there.