According to a survey in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about.

Nothing could have been further from the truth for all of us at Metrica however as we announced to our clients, the press and the industry at large the exciting news that Durrants, the pre-eminent media monitoring agency, has purchased the share capital of our business.

 

 

 

Bringing the strength of Durrants' traditional press clipping and social media monitoring capabilities with Metrica's leadership in international and local market media evaluation and PR measurement consultancy services creates a compelling offering to the market.

For the first time, a client looking to have a one stop shop solution to their PR monitoring and PR measurement requirements can be confident that they are getting the market leading service in both arenas. There will be all the benefits of speed, convenience and cost-efficiency that are so vital when working within ever-tighter PR budgets.

In addition to traditional media monitoring services, Metrica's link up with Durrants will also bolster our access to online and social media content.  Metrica's social media evaluation solution is already in use at a number of the world's leading organisations.  Now we look forward to extending this service to even more clients.

There are many other exciting services, products and developments that we will be coming to the market to help with PR planning, research and evaluation over the coming months.

Despite all of these exciting changes some things will not change.  Durrants and Metrica will continue to operate under their respective brands focussing on maintaining our respective positions of excellence.  No staff at Metrica or Durrants are affected by the announcement, and all of our focus will be to continue to offer the excellent customer service for which we are renowned.

In the 15 years that I have worked at Metrica, there has never been a day that was more productive or filled me with more excitement at the future possibilities of what our business can offer to our clients.  Exciting days are ahead...