Incredibly a year has passed since I attended the last IPR Summit on PR Measurement. This week will see me heading off to New Hampshire once again to meet many of my industry peers to discuss best practice in public relations measurement and evaluation. New Hampshire at this time of year is incredibly beautiful as shown in this great photo by taken by Katie Paine.

2009 has yet another jam packed programme mixing work shops, case studies, panel discussions, the latest from academia / thought leaders, the Jack Fenton Golden Ruler Awards and of course a significant focus on social media measurement. The full Summit programme is available here.

I have been asked to represent Metrica's views in a panel discussion entitled "An In-Depth Look at the Strengths and Weaknesses of Advertising Value Equivalency". On the panel, I will be joined by Dr David Rockland, Partner and MD of Ketchum, Dr David Michaelson, President of Echo Research and Angela Jeffrey, Vice President Editorial Research at VMS.  Our panel will be moderated by Dr Donald K. Wright, Professor of Public Relations from Boston University.

David will be giving a short presentation on the subject in advance which I am sure will be as good as his excellent talk on the subject back at AMEC's First European Summit on Measuring Public Relations back in June this year.

I know what I shall be saying about Metrica's views on AVE's of course already but can't spoil the event by saying too much in advance.  But what about you? What would you say about AVE's if you were in my shoes?  I'd love to hear your thoughts and would welcome all of your views in the comments section below.

Finally, it's not too late to book your ticket and join in the debate on the metrics most appropriate to media evaluation. Will we see you there?