We're excited that we have booked our places at AMEC's first European Summit in Berlin this week.

Hopefully, this post may prompt you to do the same thing too.

But first things first.  Who or what are AMEC?

AMEC - the international association for the measurement and evaluation of communications - is the trade body for agencies like Metrica that provide media evaluation / media analysis and communication research.  AMEC was founded in 1996 with just 7 members (of which Metrica was one). Today, AMEC has 40 member companies operating on a truly global scale - the membership coming from countries as far as field as Argentina, Australia, Belgium, Bosnia-Herzegovina, Canada, China, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, Macedonia, Portugal, Scandinavia, Serbia, Slovakia, Slovenia, Spain, Sweden, United Arab Emirates, the UK and the US.

What does AMEC do on a day to day basis?

• It runs the AMEC college - a virtual college helping students of PR measurement to learn the basics of our industry through education and training
• It collaborates and partners with similar organisations like FIBEP, the CIPR and the PRCA on industry wide initiatives and events
• It hosts a job board listing current vacancies at the PR measurement's leading consultancies
• It promotes best practice in the media evaluation industry and ensures that its members maintain high standards of quality
• It works at the forefront of the measurement industry providing leadership in new media and social media measurement techniques
• It promotes the industry's growth and development
• It runs and hosts the annual AMEC awards recognising best practice in PR measurement and media evaluation
• As of June 10th - 12th this year, it runs the European Summit on Measurement which this year will be held in Berlin. 

The summit's programme includes these confirmed speakers:

Bjorn Edlund, VP and Global Head of Communications, Royal Dutch Shell plc
Pablo Fernández  Calvo, Director of Communication, BBVA
Christoph Keese, President Public Affairs at Axel Springer AG
Dr Roland Kuntze, Head of External Communications, O2
Dr Sascha Kynast, Head of Measurement, Cision Germany
Neil Martinson, Director of News & PR, UK's Central Office of Information
David Michaelson, Ph.D, President USA, Echo Research
Frank Oviatt, President & CEO of the Institute for Public Relations
Katie Paine, CEO, KD Paine & Associates
David Rockland, Ph.D, Partner, Managing Director, Global Research, Ketchum
Stephen Rose, Head of Regional Coordination and Strategy, Communications Department, Siemens
Dr Christopher Storck, Principal, Hering Schuppener
Dr Tom Watson, Deputy Dean (Education) and Reader in Communications, Bournemouth University
Dr Donald K Wright, Ph.D, Professor of Public Relations in the College of Communication at Boston University
Professor Dr Ansgar Zerfass, Professor of Communication Management at the University of Leipzig

And right now, there's a great deal for early bird subscribers. 

We've made up our minds to attend.  Will we see you there too?