For the last seven years, the media evaluation industry trade body AMEC (The International Association for Measurement and Evaluation of Communication) has been holding awards to recognise and promote the best practice in pr communication planning, research and media evaluation. Over the years, Metrica has won its fair share of awards. The platinum award for the most outstanding work twice, multiple gold, silver and bronze awards have all been pleasantly reassuring that we must be doing something right.
Every year though, as the media analysis industry has developed and matured, the competition for awards has got fiercer. We welcome this. Competition is healthy and is good for the whole PR industry as it drives innovation and best practice forward. Indeed, this was one of Metrica’s primary motives when we threw our weight not only behind the creation of the awards scheme, but also the foundation of AMEC itself.
But it’s always a slightly nervous moment when we wait for the announcement of those companies that have made the shortlist. AMEC this week announced the finalists for 2008, and I was delighted that Metrica has been nominated for ten awards - pleasingly this is significantly more than any of our competitors. Metrica has been shortlisted in the following categories for our work with the following great clients:
Best Use of Measurement for a Single Event
Best Use of Media Evaluation – Business to Business
Best Use of Media Evaluation – International: Multi-Market Activity
Best Use of Media Evaluation – Not-for-Profit
Best Use of Media Evaluation – Public Sector
Best Use of Digital Media Measurement, including Social Media Measurement
Best Use of Integrated Media Evaluation/Research
And in addition, our associate director Claire O’Sullivan for
Young Professional of the Year Award
It’s particularly nice to read Dr Tom Watson’s comments (the chairman of the judges) on his blog ‘Dummy Spit”. Tom concludes:
“the AMEC awards when announced in November will demonstrate the growing maturity of the international PR evaluation business. There are some really interesting and challenging gold award winners, with a few of them being “great leaps forward”. You’ll just have to wait till they are announced!”
The awards ceremony is on November 19th, and obviously we haven’t won anything yet. But I think it appropriate for me to take this opportunity to thank our clients for their support, and most importantly to thank all of my colleagues (everyone - account teams, analyst teams, admin, IT, database and development) at Metrica for the incredible amount of hard work that they put into making us the great agency that we are today.
Fingers crossed for the big night!
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