It's time for a little interactivity.

As an agency we work for a number of clients large and small, some projects are complex and multifaceted, some simple and very focused. Most studies have the commonality that we track message pickup. The average message pickup varies dependent on a number of factors, not least by industry. Check out the Metrica numbers report for some specifics.

In the meantime...what do you feel the optimum number of messages to clearly communicate for an organization is? Too many and focus is lost, the key messages might not come to the fore, some messages may not get picked up at all. Or, maybe too little and the organisation may be viewed as a one trick pony, or the message simply becomes a tagline?

For the results of this poll please go here.