I am thrilled to report that our first Metrica Numbers report has been very well received, and in particular added fuel to the raging debate relating to trust of the media.
Roy Greenslade refers to it in his Evening Standard column, discussing how
journalists must admit corporate PR has a role in media landscape, and again on his Guardian blog which he has followed up today with results from a study by Ciao Surveys proclaiming that 60.3% of people in Britain believe that PR officers often lie.
The CIPR’s Lis Lewis-Jones has also referenced the Metrica report today on her blog commenting on behalf of PRs: "We don’t lie, we don’t speculate and we respect the journalists’ needs. And if we don’t, the trust journalists have in us and our personal reputation will be worthless."
Indeed, as I commented in response to Lis’s post, perhaps if journalists were more willing to acknowledge the value PRs bring, and ethics they abide by, they might in turn do themselves and the media at large a favour. That is to say, the general publics’ trust in the media may be somewhat restored were PRs credited with being intelligent sources as opposed to devious spin doctors…
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