Hello and welcome to Measurement Matters. We have created this blog so that Metrica can stimulate and participate in the conversations on all things to do with measuring marketing effort. Our particular focus will be on measuring and analysing PR and media effect, and its impact on organisations' corporate reputations. The conversations that we will join will cover a wide range of topics from understanding the impact of the social media revolution through to disaggregating the PR effect from the broader marketing mix.
Our blog will be written by staff throughout our organisation who want to contribute to the discussion. They have got interesting stuff to say, and want to share useful links and resources with as wide an audience as possible. We welcome all feedback and look forward to the conversations ahead.
Subscribe
Subscribe by Email