There's a lot of discussion and hype surrounding web2.0 at the moment. New media, blogging, YouTube, community building sites like MySpace and Facebook etc have changed the media landscape.

Web2.0 is not only changing the way people find and use information, it enables anyone with a connection to create, update, change and even distort information. As such the information consumer is becoming the information producer.

One media type particularly effected by this shift is news. Newspapers are moving online and adding the ability to blog or comment on articles. Journalists are reporting in the form of blogs and some bloggers are becoming as influential as journalists.

There's blurring of the lines between mainstream media (MSM) and consumer generated media (CGM); there's consolidation in the MSM marketplace as more and more of the audience connect with and create CGM content, but where will it all end?

If you have an interest in web2.0 and the social changes that it's enabling you might find the following clip interesting...